# Plausible Analytics vs Umami: 2026 Empirical Benchmark & Cost Shootout

> **Direct Answer (October 2026 Verdict)**: Umami wins for permissive 100% MIT licensing, multi-database support (Postgres/MySQL), and zero-cookie simplicity across 39.5k+ GitHub stars (98.5), while Plausible wins for ultra-lightweight <1KB tracking script, high-volume ClickHouse horizontal scalability, and clean single-page metrics across 29.6k+ GitHub stars (98.4).

- **Category**: Elixir/ClickHouse Lightweight Web Analytics vs Next.js/MIT Privacy Telemetry Shootout
- **Canonical URL**: https://exactbaseline.com/vs/plausible-vs-umami
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## Plausible Analytics Key Advantages
- 29,577+ GitHub stars with an ultra-lightweight sub-1KB tracking script that loads 45x faster than Google Analytics
- Powered by Elixir and ClickHouse for massive horizontal scalability across tens of millions of monthly pageviews
- Cuts $2,000/mo commercial Google Analytics 360 and Mixpanel bills down to $100/mo on self-hosted compute (-95.0%)

## Umami Key Advantages
- 39,492+ GitHub stars under a 100% permissive MIT license with zero AGPL copyleft concerns for enterprise deployments
- Runs on standard PostgreSQL, MySQL, and SQLite databases without requiring complex ClickHouse cluster operations
- Built-in support for multiple websites, team sharing, custom event goals, and complete cookie-free GDPR compliance